Taking Down Tobacco Take Down Tobacco training program

Taking Down Tobacco is now officially the Take Down Tobacco training program!

In addition to the name change, we’ve made some exciting changes to our program to streamline the user experience and help users advance seamlessly through the program. Here’s what’s new:

  • The Rise of Vaping course has been updated with all the latest on e-cigarettes, including recent policy changes and what’s currently on the market
  • A shortened Take Down Tobacco 101 course with all the evidence-based facts and knowledge you need in just 35 minutes
  • An streamlined Become a Trainer learning path that makes it easier to guide trainings in your school or community - users will take the newly updated Prepare to Guide a Training to get ready to guide EITHER a Take Down Tobacco 101 or The Rise of Vaping

All current users will receive an email detailing these changes and any action steps for your own learning path. Please reach out to info@takingdowntobacco.org if you have any questions.


Take Down tobacco is a comprehensive youth advocacy training program created by the Campaign for Tobacco-Free Kids in partnership with the CVS Health Foundation. This program, geared towards middle and high school students, equips youth with the skills to create change in their communities and to help create the first tobacco- and nicotine-free generation.

Youth enter the program through our research-based courses Take Down Tobacco 101 and/or The Rise of Vaping, and continue through experience-based advocacy courses. Students gain key transferable advocacy skills through our courses in messaging, media advocacy, and decision-maker engagement, allowing them to tackle any issue that affects their school, community, or state.


Tobacco use is the No. 1 cause of preventable death in the United States and around the world. Every year, tobacco kills more than 480,000 Americans and 6 million people worldwide.

The United States has made tremendous progress in the fight against tobacco, including reducing the youth cigarette smoking rates by 76% since 1996. However, 1,900 youth under 18 still try their first cigarette each day and 5.6 million kids alive today will die prematurely from smoking without strong action preventative action now. And now e-cigarettes are an epidemic among youth, with nearly a third (32.7%) of youth in the U.S. using e-cigarettes, and the tobacco industry targeting more youth for addiction with sweet, fruity, and minty flavors.

Take Down Tobacco is designed to give youth the facts about the dangers of smoking and vaping to help them stay tobacco- and nicotine-free, as well as to inspire youth to use their voice to advocate for the first tobacco-free generation.


The Campaign for Tobacco-Free Kids, a non-profit organization, is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. We work to save lives by preventing kids from smoking, helping smokers quit and protecting everyone from secondhand smoke. For more information, visit www.tobaccofreekids.org.


The CVS Health Foundation is a private foundation at the center of CVS Health’s corporate philanthropy program. The CVS Health Foundation provides support and resources for communities, nonprofit partners, pharmacy schools and its colleagues. The CVS Health Foundation supports tobacco-free living through Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation and extend CVS Health's commitment to helping people lead tobacco-free lives. For more information, visit www.cvshealth.com/bethefirst.

Supporting partners: