Taking Down Tobacco is a comprehensive youth advocacy training program created by the Campaign for Tobacco-Free Kids in partnership with the CVS Health Foundation. This initiative educates and engages youth through free online and in-person trainings. It provides introductory training for youth new to the fight against tobacco and advanced training to help young leaders take their advocacy to the next level.

Geared toward middle- and high-school students, Taking Down Tobacco empowers youth to create change in their schools, communities and states and help achieve the first tobacco-free generation.


Taking Down Tobacco 101:

Learn the basics about tobacco, including the dangers of cigarette smoking and other tobacco use; the many types of tobacco products and how they are marketed; and the proven solutions that can win the fight against tobacco.

Become a Trainer:

Learn the skills to train youth advocates and deliver the Taking Down Tobacco 101 course in your own community. This course includes tips on engaging and inspiring your audience and localizing the training for your community.

Advanced Youth Trainings (Core 4):

Through four advanced training courses, learn how to develop effective messages for advocacy campaigns, work with the media, communicate with community leaders and elected officials, and create impactful advocacy events.


Tobacco use is the No. 1 preventable cause of death in the United States and around the world. Every year, tobacco kills over 480,000 Americans and 6 million people worldwide.

The U.S. has made tremendous progress, cutting smoking among high school students by 70 percent. However, 2,500 kids still try their first cigarette each day, and 5.6 million kids alive today will die prematurely from smoking without strong action now to prevent it.

Ninety percent of all adult smokers start as teens or earlier, so preventing young people from ever using tobacco is critical to solving this problem. Youth are powerful and passionate voices in fighting tobacco. Youth advocates lead this fight by encouraging their peers to be tobacco-free and urging national and community leaders to take action.


The Campaign for Tobacco-Free Kids, a non-profit organization, is a leading force in the fight to reduce tobacco use and its deadly toll in the United States and around the world. Our vision: A future free of the death and disease caused by tobacco. We work to save lives by preventing kids from smoking, helping smokers quit and protecting everyone from secondhand smoke. For more information, visit www.tobaccofreekids.org.


The CVS Health Foundation is a private foundation at the center of CVS Health’s corporate philanthropy program. The CVS Health Foundation provides support and resources for communities, nonprofit partners, pharmacy schools and its colleagues. The CVS Health Foundation supports tobacco-free living through Be The First, a five-year, $50 million initiative to help deliver the first tobacco-free generation and extend CVS Health's commitment to helping people lead tobacco-free lives. For more information, visit www.cvshealth.com/bethefirst.